Most business owners don’t give nearly as much focus and attention as they should to their website.
In the past 10 years, there has been an explosion of digital services that aid businesses in website creation. These automated tools simplify the development process, making it easier for marketers and content creators to build a site from scratch. However, as these services become more common, it’s important for businesses to understand what they can and cannot do for them. These tools are excellent if you have no coding experience or time to create your own website from scratch. But if you are looking to build something specific, such as a blog or eCommerce store with custom features, then these services may not be right for you.
If you’re serious about investing in your brand and want to create a long-term strategy around your website (rather than just another WordPress blog), then we are a great resource for you!
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website in search engines. This is usually done by optimizing the website so that its search engine crawlers can easily access and understand its content. The ultimate goal of SEO is to achieve a high rank in search engine results for relevant keywords that are likely to drive traffic to your site. In general, there are two main types of SEO: On-page and Off-page. On-page refers to all that can be done from within the website’s code, such as using appropriate heading tags or unique meta tags to improve keyword discovery, using strong and specific page titles, creating original and useful alt> attributes for images, adding new URL parameters where helpful, etc. Off-page optimization includes link building and social media marketing.