Today, a company’s reputation is one of its most important assets. If people have a good impression of your brand, they will trust you, buy from you again, and recommend you to friends. On the other hand, if they have a bad impression of your brand, they won’t buy from you again and might tell their friends to avoid you.
Whether it is an old-fashioned word-of-mouth recommendation or a new social media trend - reputation management plays an important role in business strategy today. A good reputation can lead to increased sales and loyalty among customers while a bad reputation can drive potential customers away and hurt your business.